About this newsletter

Unchained is a newsletter for brands, influencers, and other public figures who use or want to use social media—especially Instagram—as a business tool.

The topics and advice stem from my consulting work with clients, as well as my side project The Minimalist Wardrobe—a venture I started on Instagram. Themes include (but are not limited to) growing accounts, driving sales, using social media for retention, and finding different ways to monetize audiences.

My focus is primarily on organic Instagram, but paid strategies are discussed whenever they’re the optimal choice, and many fundamental strategies apply across different social channels. The execution just might differ.