5 Uncommon Traits Rapidly Growing Instagram Accounts Share

Set yourself apart from the masses and reap the benefits.

With over one billion active users, it’s getting increasingly hard for accounts to grow on Instagram. Some even say that organic growth is impossible nowadays.

It’s not. There are still accounts that thrive, despite all the competition — and all of these Instagram accounts have a handful of traits in common.

The most interesting part is that none of them require any special skills or big budgets.

No, they’re childishly easy to implement and set yourself apart from the masses.

Why so few are doing so is beyond me.

1. Not All of Their Posts Are Optimized for Highest Possible Engagement

“If you try to be everything to everyone, soon you’ll be nothing to no one.”

It doesn’t take long to learn what kind of content gets the highest engagement from your audience. It’s always going to be something the majority of your followers enjoy.

There’s nothing wrong with those posts, but if you’re constantly trying to get as many likes and comments as possible, you’re missing out on the opportunity to connect on a deeper level with people who follow you.

Occasionally posting content that’s geared toward a smaller segment of your audience builds relationships you could never build with your safe, gen pop posts.

Nobody’s expecting each post to be directed at them. Their turn will come, and that buys goodwill for a long time.

2. They Actually Show Behind the Scenes Stuff

The format of Instagram Stories is almost as if it were made for taking your audience on a tour behind the scenes.

Show your followers when you open up shop in the morning. Give real sneak peeks about upcoming products. Shoot a quick video of your team packing and shipping yesterday’s orders.

The content is allowed to be mundane. Most people aren’t entrepreneurs or influencers. I guarantee that if they’re following you, they’re interested in seeing how everything is run.

As a result, the image they have of you or your business becomes more human — and we humans like other humans.

3. They Don’t End Every Damn Caption in a Question

“What a lovely morning! Had a fresh smoothie for breakfast, how about you?”

Honestly, who the hell cares?

Social media guides have repeated the advice to end captions with questions or CTAs for over 10 years, and it has resulted in empty questions with the sole purpose of tricking comments out of people.

Treat your followers with respect. Your content is designed to serve them — not to use them for better reach.

Only ask questions when they can result in useful answers. People have actual opinions and real-world experiences that they’re more than happy to share. This has the ability to turn your comment sections into real goldmines.

You’ll notice that when you put effort into your posts, you’ll get comments without questions, too.

4. Their Feed Isn’t Consistent and Their Photos Aren’t Perfect

“Perfection is shallow, unreal, and fatally uninteresting.” — Anne Lamott

You don’t need all of your photos to follow a similar theme. Instagram is starting to look like a stock photo site, and people are getting numb and sick of the artificial perfection.

Your followers crave authenticity, not flawless curation.

Sure, people enjoy good photos, and you should still put effort into telling your story in a visually pleasing way. My point is that real photos with an actual relevant purpose — presented in a clear way

 — beat the perfectly edited pictures that are there just to make the grid look good.

Being real is the easiest way of standing out to your advantage, yet very few are doing it.

5. They Focus More on Content Quality Than Growth

I’ve said it before, and I’ll say it again: Forget about growth hacks and get your foundation right.

If you’re spending most of your time searching for different methods to grow and posting content just to remain active — you’re setting yourself up for failure.

“Build it and they’ll come” might not be totally accurate, but your focus should be at least 80% in creating awesome content for the benefit of your audience.

Growth hacks are the multipliers. Make sure not to put too much effort into multiplying something that’s close to zero.

It’s entirely possible to still thrive on Instagram. You just can’t do what everyone else is doing.

The most important thing on Instagram is to be authentic and natural.That’s basically what all of these traits have in common.

Don’t obsess over perfection. Be more human — even with your business account.

This is not rocket science. You’ve got this.